TV Ratings Mean Nothing In The 21st Century – We Watch TV How And When We Want.
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NO SURPRISE HERE. WE ALL WATCH WHEN WE WANT. I AM ALSO SO TIRED OF THESE ENDLES MSM CHEERLEADERS FOR SKYTV AND THE SHIT SERVICE THEY PROVIDE.
While primetime viewership is down, nearly a fifth of the network’s audience is now watching its content online, and it is getting paid handsomely by Netflix and Hulu.
The CW, co-owned by Time Warner and CBS Corp., has been more aggressive than its TV network peers about catering to its younger target audience by making content available online, including on its own Web site and via deals with Netflix and Hulu. The network has shifted its focus on purpose to reach its target audience and push advertisers to buy ads online and on TV in package deals.
But the Wall Street Journal reported that the CW has to walk a fine line to avoid hurting its traditional core business as upfront advertising season approaches.
Nearly a fifth of the audience of the CW is now watching its shows online, twice the percentage that did so a year ago, the Journal reported, citing network data. But its average regular TV primetime audience has fallen 14 percent to 1.8 million, it said, citing Nielsen data.
These audience trends are a case of good news-bad news as some TV stations have expressed ratings concerns, and the online availability is seen as possibly encouraging pay TV cord cutting, according to the report.
The CW recently started putting shows online the day after a new episode airs instead of waiting three days as it had previously done. While some TV station affiliates supported the change, others have expressed concern.
“This should raise the hair on the back of all affiliates,” Doug Gealy, CEO of Acme Communications, which used to on several CW stations, but is now down to one, told the Journal. “The bottom line is that they have to have television stations to reach enough viewers to make their business viable.”
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